Typography
Introduction
Theinhardt is the signature font of UIC, evoking a strong connection to the university’s progressive, modernist roots. It serves as the primary typeface for all designed based visual communication, including signage, print and digital marketing materials, and ephemera. Because it is such a broad family, it can be employed as both display and body copy.
Theinhardt is to be used by UIC staff whose duties include the creation of any external-facing, print marketing or communications materials. Helvetica and Arial can serve as substitutes in ordinary correspondence, or if the fonts are inaccessible. Georgia can be substituted if a serif font is required.
To receive a copy of Theinhardt, use the Marketing Project Request Form. Rights are granted to install the font on one machine at a time. Theinhardt is a licensed font. Any distribution of this font outside the university is strictly prohibited.
Theinhardt Bold
Use Theinhardt Bold for headlines and callouts and for emphasis in body copy. Navy Pier Blue is the preferred color for headlines.
Theinhardt Medium
Use Theinhardt Medium for subheads. The preferred colors are Navy Pier Blue, Fire Engine Red or Steel Gray.
Theinhardt Regular
Use Theinhardt Regular for body copy. The preferred color is Steel Gray.