Social media
Introduction
Social media channels affiliated with the university are extensions of the UIC brand. Always practice alignment with our university standards on visuals, messaging, inclusivity and transparent and open dialogue.
Social media guidelines
UIC social media accounts must adhere to UIC and other guidelines. Those include obtaining approval from the dean or vice chancellor of your unit, ensuring each account has at least two administrators with uic.edu email addresses and providing a comments policy/disclaimer. Accounts must comply with state and federal regulations and university policies and use approved UIC logos. Content should reflect official UIC positions, avoid promoting commercial or political agendas and follow accessibility guidelines.
Avatars and profile images
Social media profile images should be consistent across units to signify they are all connected with the university. This can be done by using the guidelines below. All elements should be center-aligned and use the UIC colors found in the color palette.
Download the avatar template below to create yours. This template requires approved brand fonts. You must have Adobe Illustrator to use this template.
Profile and cover photos
Keep cover images clean and visual. Use a strong photograph or image. If you choose to include text or design elements, keep them minimal, readable and in the viewing frame for responsive platforms so your image is visible on varying screen sizes.
UIC photos are available for download on the Photoshelter website.