Color
Color Palette
The UIC color palette is imbued with the history of both the city and university.
Color is one of the most important aspects of the UIC brand. Consistent use of the university color palette, without variation, supports visual cohesion across communications and leverages emotional resonance with the brand.
Primary Colors
Red and blue are UIC’s primary colors. Use Pantone 199 (Fire Engine Red) and Pantone 2758 (Navy Pier Blue) when color is a critical element in identifying the university. Use Pantone colors for all printing and RGB or Hex codes for all digital work.
Fire Engine Red
Drawing from the history of the Great Chicago Fire, our red is bright and burns with energy, passion and strength.
PANTONE 199 C
CMYK 10, 100, 86, 2
RGB 213, 0, 50
HEX #D50032
Navy Pier Blue
UIC’s first campus was located on Navy Pier, and this color serves as a symbol of stability, loyalty and intelligence.
PANTONE 2758 C
CMYK 100, 94, 30, 28
RGB 0, 30, 98
HEX #001E62
Secondary colors
The secondary color palette was selected to complement UIC’s primary colors of Navy Pier Blue and Fire Engine Red. Secondary colors are ideal accent colors and should be used sparingly in support toof the primary colors.
Secondary Colors
Chicago Blue
No city loves its flag like Chicago does. With UIC being Chicago’s public university, this blue, prominent in Chiacgo’s flag, binds our campus and athletic teams to the city they call home.
PANTONE 298 C
CMYK 65, 3, 0, 0
RGB 65, 182, 230
HEX #41B6E6
Expo White
In 1893, Chicago hosted the World’s Columbian Exposition, a transformational opportunity to showcase the reborn city to the world. The exposition’s grand buildings covered in white facades gave rise to a new nickname – the White City.
PANTONE 7500 C | 20% Tint
CMYK 5, 3, 8, 0
RGB 242, 247, 235
HEX #F2F7EB
Secondary Colors
Steel Gray
With its industrial past, elevated rail system and soaring skyscrapers, Chicago has a history of innovation. This gray serves as a reminder of the city’s wisdom, hard work and poise.
PANTONE Cool Gray 11 C
CMYK 0, 0, 0, 0, 80
RGB 50, 50, 50
HEX #333333
Champions Gold
UIC has won more than 75 league championships, creating a culture of success on and off the playing field.
PANTONE 136 C
CMYK 0, 22, 83, 0
RGB 255, 191, 63
HEX #FFBF3F
UI Health colors
UI Health colors vary from the university colors. Please visit the UI Health color guidelines to learn more.
Accessibility
When using color text on a color background, ensure contrast is sufficient for the text to be legible, including for readers with color vision deficiency. The combination of Fire Engine Red and Navy Pier Blue is not recommended for text and background.
Contrast and color use are vital to accessibility. All users must be able to perceive content on the page. For more information and to check if text/background colors are ADA-compliant, visit adasitecompliance.com/ada-color-contrast-checker.
There is a great deal of complexity in the Web Content Accessibility Guidelines, an international standard for online accessibility. This article explains requirements for contrast and color.