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Brand guidelines
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Brand guidelines

Messaging

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Messaging categories

  • book icon
    Name and boilerplate
  • brand attributes icon
    Personality, voice and tone
  • key icon
    Key audience and messaging
  • tablet icon
    Editorial and style guide
  • icon illustrating inclusion
    Inclusive Language Guide

Messaging

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  • Name and boilerplate
  • Personality, voice and tone
  • Key audience and messaging
  • Editorial and style guide
  • Inclusive Language Guide
University of Illinois Chicago

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