At UIC, our brand is more than just a logo. It’s our shared reputation. It reflects who we are as Chicago’s only public research university, where access and excellence flourish. It’s how we show up in the world and how our audiences experience us.

Our brand is the story we tell every day through our words, images and actions. Whether you work in a college, department, center, institute or office, you are part of the UIC brand. You inform our audiences, inspire pride and engage others in the work we’re doing to move Chicago — and the world — forward. You are a brand ambassador, and your voice contributes to how people see UIC and understand our impact.

That’s why we have brand guidelines and resources — to help us communicate clearly, consistently and confidently. When we align our efforts, we don’t just look and sound unified; we amplify our message and move UIC forward, together.

Let’s keep building a university that reflects the best of who we are and where we’re going, through every message, every medium and every opportunity.